OUR STORY

1987, A 7-year-old me awestruck at the sight of her mother painting her lips. The beauty of those crimsoned lips was enthralling. Yes! it started at that age. An incessant passion towards makeup that continued captivating me through my formative years. From secretly applying makeup as a teenager to wearing it unapologetically as I grew older, I have come a full circle. REAL RITUAL reflects a young girls dream, a teenager’s rebellion and a grown woman’s pride. It is an amalgamation of innocence, defiance and dignity. It is the purity of a white canvas etched with the brilliance of gold. For me it’s not a brand, it’s an emotion that is sacrosanct. It is the Real Ritu and I hope you make it your Real Ritual, because we promise to celebrate your identity, personality and individuality.