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Meet The Founder

Meet our Founder Dr Ritu, a practicing Radiologist in a tertiary care hospital in Mumbai. Ritu has an illustrious career both as a doctor and an academician and has many awards to her credit. She has also authored several textbook chapters in her field. A multifaceted individual with diverse interests, she hones her passions which include writing, dancing and fitness. An ardent lover of make-up, Ritu wishes to share her zest, enthusiasm and knowledge in the field with each one of you. She hopes you relate to the sensibility, emotion and individuality of this brand and find a bit of you in it.

Our Customer's Words

I loveee the shade SIENNA

I loveee the shade SIENNA, it’s my absolute favourite to wear to work and even after. And the best part is it is super hydrating as well, doesn’t make my lips feel chapped.

Loveena Mehta (verified owner)

My favourite go-to shade

Absolutely my favourite go-to shade! Pairs really well with my everyday outfits!

Sakina Solanki

Loveena Mehta

Bought the shade NERISSA and its such a different shade. Suits my skin tone perfectly. Love it!!

I wear it to work everyday

The Sienna shade is actually one of my favourite shades.
I wear it to work everyday. It is extremely hydrating also.

Priyanka Ashar