Meet The Founder

Dr. Ritu Kashikar

Meet our Founder Dr Ritu, a practicing Radiologist in a tertiary care hospital in Mumbai. Ritu has an illustrious career both as a doctor and an academician and has many awards to her credit. She has also authored several textbook chapters in her field. A multifaceted individual with diverse interests, she hones her passions which include writing, dancing and fitness. An ardent lover of make-up, Ritu wishes to share her zest, enthusiasm and knowledge in the field with each one of you. She hopes you relate to the sensibility, emotion and individuality of this brand and find a bit of you in it.

January 2024

Company founded

Started our journey with a vision to create premium affordable beauty products specially desgined for working women
April 2024

First product launch

Launched our signature lip care collection, created to keep up with the pace of a working woman’s day
January 2025

Expanded product line

Launched our kajal—designed for working women who need definition that lasts through long, demanding days.
May 2025

Launched our highlighter

Bringing a natural, workday-ready glow to the everyday routines of working women.
December 2025

A Milestone of 10,000 Customers, Marked by the Launch of Our Gloss

An everyday essential for working women—easy shine that fits seamlessly into busy, on-the-go routine

Reason To Trust

Vegan

Paraben Free

Cruelty Free

FDA Approved

Dermatologically
Tested