OUR STORY

1987, A 7-year-old me awestruck at the sight of her mother painting her lips. The beauty of those crimsoned lips was enthralling. Yes! it started at that age. An incessant passion towards makeup that continued captivating me through my formative years. From secretly applying makeup as a teenager to wearing it unapologetically as I grew older, I have come a full circle. REAL RITUAL reflects a young girls dream, a teenager’s rebellion and a grown woman’s pride. It is an amalgamation of innocence, defiance and dignity. It is the purity of a white canvas etched with the brilliance of gold. For me it’s not a brand, it’s an emotion that is sacrosanct. It is the Real Ritu and I hope you make it your Real Ritual, because we promise to celebrate your identity, personality and individuality.

Meet The Founder

Dr. Ritu Kashikar

Meet our Founder Dr Ritu, a practicing Radiologist in a tertiary care hospital in Mumbai. Ritu has an illustrious career both as a doctor and an academician and has many awards to her credit. She has also authored several textbook chapters in her field. A multifaceted individual with diverse interests, she hones her passions which include writing, dancing and fitness. An ardent lover of make-up, Ritu wishes to share her zest, enthusiasm and knowledge in the field with each one of you. She hopes you relate to the sensibility, emotion and individuality of this brand and find a bit of you in it.